Food Fanatic
A UI/UX design proposal for a fictitious company called Foodie Fanatic, which inspires, educates, and outfits customers about food and cooking.
Team Members: Larry Li, Zhitong Lin, Joy Zhang, Whitney Zhang
Our Vision
Foodie Fanatic is committed to inspiring, educating, and outfitting customers for a lifetime love of food and cooking. We aim to deliver the best food products and services to customers both online and offline.
Mission Statement
Our goal is to provide a wide variety of services and solutions for any of your gourmet needs. Our long-term mission is to build and enrich the comprehensive food community, where food lovers from all around the world could share and inspire each other.
Current Problems
Poor user experience. Many users consider the site is cumbersome and hard to navigate.
Content is hard to find. Some content is hidden within specific sections that are not reasonably logical.
Users are not aware of the breadth of offerings from Foodie Fanatic.
New Plans
Redesign the site to make it easier to navigate.
Drive product sales by 30% by holding various food events and contests.
Including clear and easy-to-find shortcuts. For example, include links to related products in the recipe.
Optimize search function. Present useful, relevant pieces of information to users.
Build both online and offline presence by advertising and promoting appropriately.
